Brand Partners

At its heart, our brand is a tribute to the unapologetic. We don't do "halfway." Our slogan —Run it Full Noise —is a commitment to absolute confidence and unwavering dedication to the craft.

The partners featured here aren't just names on a list; they are the embodiment of that spirit. They are the drivers, the builders, and the risk-takers who keep the throttle pinned when others lift. They represent the grit it takes to chase a podium and the self-belief required to stand out from the pack.

Belliss Motorsports - LS1 Sprintcars

Belliss Motorsports

We don't just sell the gear; we live the life. Our flagship partnership starts at home with our very own racing division, Belliss Motorsports.

  • The Driver: Jason (JP)
  • The Machine: LS1-Powered Sprintcar
  • The Mission: Confidence in yourself and 100% commitment.

Jason represents everything we stand for. Behind the wheel of an LS1 sprintcar, there is no room for hesitation. Every corner requires total commitment and a "Full Noise" mentality to keep the car hooked up and moving forward. Whether he's in the pits or sliding through turn four, Jason and the Belliss team are the heartbeat of our brand.

The slogan originated from what Jason says to our daughter, when she is in the grid - ready to get out on track in her dirt kart. It's a mentality, more than an action. It was about getting her to believe in herself and fully commit to the race moves.